Nearing the end of 2016, Google started letting webmasters find out about impending changes to their online search engine ranking system that could have impact on how sites would be viewed in 2017. To carry on to position well in 2017, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact organic search engine optimization companies.
The first item on the list is ensuring that your website includes a published SSL certificate in place. Now, so far as Google search rankings go, you will start to be penalized should you not provide an SSL certificate in place on your own site.
One of the first moves in this regard already now in position, is the fact should you not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a prospective page viewer be aware that the website is not secured. Clicking on the exclamation mark raises the facts of the security infraction. This new item is currently already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense today and you could have them put in place for as low as about $26 each year in case you are not running an e-commerce site and about $70 or if you are. Google is quite thinking about customers being protected because they head to websites directed by Google and they wish to ensure that customer data entered on these websites is encrypted as well as a person’s information and facts are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is very important to you, this is a step you will have to take with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become hearing their complaints. Google has found that popup adds often can cover a complete screen over a mobile phone and can even be hard to remove. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor along with your page will be penalized if popup adds are located.
Google’s move here is that they are planning to deliver quality content for their search and “AdWords” customers on the part of their advertisers. They are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an enhance sell something. Advertising on the web will begin to change because of this new internet search engine ranking requirement so if you are wanting to be found and you currently run popups on your pages, you will end up wanting to start performing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for this instead of penalizing you.
The next change necessary for 2017 is going to see a lot of people scrambling to boost their internet site design architectures. Nearly half of Access to the internet these days is done by mobile devices including tablets.
In a recent study done by a Google subsidiary company, it was discovered that the normal load time to get a webpage over a mobile device is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on the part of their AdWords advertisers, are not getting loaded.
So things are changing. Google presently has setup a totally separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note of it and your page will no longer be showing up in their search engine rankings for users until you may get this fixed.
With over 50% of all website interactions now originating from mobile, it has the potential of cutting your total website visitors by almost half as soon as your pages have already been flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to start with.
In reality, many WordPress theme providers are now scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however regarding whether they should be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which are consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even enough time choose to use convert the information of the existing fat page into a fast loading, content filled mobile page takes time that may still keep your page out from the fast loading category.
In conclusion, the Google search engine nowadays is looking for professionally built, natively coded webpages to provide up solid content to its customers on cellular devices. To achieve success using a website organically in the future as a result, will need for a lot of online entrepreneurs, a necessity to rebuild existing websites.